Thomas Collinger

​Tom Collinger retired in August 2020, after 23 years at Northwestern’s Medill School of Journalism, Media and Integrated Marketing Communications.   Most recently, Tom served as Executive Director of the Medill IMC Spiegel Digital & Database Research Center, and Senior Director of the Medill Distance Learning programs.  Since joining the faculty in 1998, Tom also served for six years as Associate Dean and Chairman of the Integrated Marketing Communications programs at Medill. During his tenure, Tom launched the Global Immersion Courses, exposing students to companies across Japan, China, Korea, India and Chile He also led the creation and launch of The Spiegel Research Center in 2012.  He is a widely recognized expert and speaker in the areas of customer engagement, integrated marketing communications, e-commerce marketing, management, customer loyalty, customer relationship management as well as online learning.

Collinger is also the president of The TC Group, a marketing strategy consulting firm.  Some clients have included: Astound Commerce, Wells Fargo Advisors, Discover Card, DoubleClick/Google, Benesse Corp./Japan, Performics, Publicis Media Group, Sony, and Walt Disney Attractions.

He served on the board of Directors of Learning Curve, RC2 and SkyZone.

He has been on the editorial advisory board for the Journal of Consumer Marketing; a former senior vice president of Leo Burnett Company; and former vice president and general manager of Ogilvy & Mather Direct. He also served as Chairman of the board of directors for The Cancer Wellness Center in Northbrook, Ill.